Matilde™ Media Art &
Technology Development,
Tokyo

To commemorate the announcement of the Audi Q8, Audi's first SUV coupé, a special event titled The New Audi Q Japan Premiere was held for one night only at the Museum of Contemporary Art Tokyo. I produced three installations under the theme of "Art of Q8." I was responsible for creative work on projection mapping to accompany the actual vehicle, and created video and music that synchronized with the vehicle's movement. I also directed the implementation of a digital photo booth where participants could add eight original effects to photographs taken by a cameraman. Participants could then download their preferred photograph by scanning a QR code.

ARART is an application that breathes life into objects. ARART presents a new platform of expression connecting artistic creation with reality.

Fun'iki Ambient Glasses, digital spectacles that receive notifications from a nearby smartphone, were released to the public after being developed through an industry-academia collaboration between Lunettes Inc., Matilde Inc. and the Gifu Institute of Advanced Media Arts and Sciences. I was responsible for management and direction of everything from hardware prototyping and design for mass production to application development, website development and promotional video production.

GinzaSIX Tsutaya Books hosted the Pola Talker's Museum Exhibition, an interactive exhibition by flower artist Makoto Azuma that brought together flower art and technology. I was responsible for direction of the exhibition as a whole and development of an interactive AR application. Over 4,000 people participated in the exhibition over five days.

We developed the AR application "ARART." It was covered on overseas blogs like Creative Application Net and Design Boom, and the promotional video received over 300,000 views. I was also responsible for planning and production of the AR Art Museum, a digital exhibition using ARART that toured Tokyo, Nagoya, Osaka, Sendai, Aomori and Akita through a collaboration with Tokai Television.

amana Inc. held an exhibition focused on the fusion of digital technology and art. I was responsible for direction of the exhibition as a whole and development of an AR application. I produced an art installation in collaboration with seven photographers.

Planning and production of digital exhibition “AR Art Museum” using AR application “ARART”. I toured Tokyo, Nagoya, Osaka, Sendai, Aomori and Akita.

Peek-A-Boo is a new type of photobook using AR that was created through a collaboration of photographer Yuji Hamada and AR creator Matilda. Holding an iPhone over the photographs reveals another world beyond imagination. The interactive experience responds to the viewer's movements and raises new questions about what it means to see.

A pop-up shop for Calvin Klein Platinum, a new collection by Calvin Klein, was opened for a limited time in ZeroBase Omotesando. I was responsible for direction of the shop as a whole and developed AR applications and interactive displays to animate the collection's design.

IMA / Edition Collaboration T-shirt PV
IMA ARART video contents